So, most “independent” record releasing concerns promote records by giving copies to journalists, radio stations, music directors and even things like “seeding” blogs and paying shills to discuss their products on message boards etc.  We here at BRC have deemed that totally boring, and have adopted a different strategy where instead of doing any of that we instead ’seed’ copies to nationally syndicated comic strips authors.  And the results are paying off!  Take a look at what we found in the Toronto Star today!

Start looking for mispellings of the word ‘blanket’ in Adam @ Home and Sherman’s Lagoon any day now.

This entry was posted on Tuesday, January 2nd, 2007 at 2:11 pm.